Wednesday, 14 September 2016

Vacuous Arguments from a Hoover Salesman

“Sir” James Dyson is a man who got very rich from selling overpriced vacuum cleaners, one of the reasons he got rich was because he could export production from Berkshire to Malaysia, which he did just after showing her Majesty the Queen around his factory near Reading. This enabled him to benefit from low wages and dire conditions of work for those desperate enough to need employment in his Malaysian plant.

Today however he has gone from trying to sell us hoovers to trying to sell us Brexit. Claiming leaving the EU and the single market will enable Britain to negotiate better trade deals with other countries in the world. Almost in the same breath he also claims that exporters don't need trade deals in order to export around the world. In other words you don't need trade deals to export but we need trade deals to export. One would have thought that someone who describes himself as a “scientist” would have been rather better than this at thinking logically.

BTW he has also deliberately omitted eliminating Non-Tariff Barriers to trade which come with trade agreements and which are likely to present far greater problems for exporters.

It is a function of our failing neoliberal economic system that throws up very high differences in wealth, exaggerating the success of some people who like to present themselves as particularly innovative entrepreneurs. One upshot of this is that the media routinely gives these people who are largely wealthy due to luck and the polarising effect of neoliberalism airtime and column inches to preach their “wisdom” as though they represent the messiahs of capitalism.

In this instance however Dyson has exposed himself as no-one special, with no particular insight into anything as his vacuous logic is splashed unquestioningly over our media.


He should stick to selling Hoovers rather than lies about Brexit. We have already been sold too many of those.

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